Sunday, January 18, 2009

PLUPs and why they are so important

Right around Christmas-time one of my policyholders came into the office, visibly shaken. She handed me a letter, which I proceeded to read. Two years ago she was in an accident with a motorcycle in which she was determined to be at fault. My company paid to replace the motorcycle. The letter she handed me was from a personal injury attorney.

The attorney claims that two years after the accident the driver of the motorcycle, now in his mid-twenties, is no longer able to enjoy his life. They will establish compensatory and punitive damages in court. My client is worried that she will have to sell her house, which she owns outright, to settle the case.

Her policy coverages had been 100/300/100, which is far above Washington's state minimums. What these numbers mean that if she is found liable in an accident, she is covered for up to $100,000 in injuries per person, with a maximum of $300,000 per accident, and up to $100,000 in property damage (damage to the other vehicle(s) in the accident). So let's say that the motorcycle driver had had $50,000 in hospital expenses after the accident, which my company paid. Our client is covered for up to $50,000 more. What if he claims that losing the ability to enjoy his life is worth $500,000? My company would pay for the first $50,000, and my client will be responsible for the other $450,000.

How could she pay that? She owns her house free and clear, and it is worth about $500,000. She has other assets that add up to less than $200,000. If she loses the lawsuit, she will have to sell her house and then find a place to rent that she can afford.

How could this have been avoided? If she had purchased a Personal Liability Umbrella Protection (PLUP), she could have been protected. In my company's case, she would have had to raise her auto coverages to 250/500/100, and then added a $1 million PLUP. This would have cost her around $200 per year more than her existing coverage. But it would have provided her with $1 million in coverage over her auto limits. Just as importantly, this coverage includes the cost of defending her in court.

And herein lies part of the difficulty of being an insurance agent. I try to advise all of my clients about the coverages they have, the risks that they are exposing themselves to, and what their options are. Sometimes people think I am trying to oversell them. You would be amazed at how may people with significant assets insist on having the minimum coverages required by our state. In the state of Washington, that means 25/50/10, or $25,000 per person, a maximum of $50,000 per accident, and just $10,000 in property damage. Take a look around the next time you are on the road. How many cars do you see that would cost more than $10,000 to replace? That is a huge risk!

When I write new business, I start with 100/300/100 coverage, and I explain to each client the risk involved with having lower coverages. Then I ask about their financial health. If they have significant assets and/or a high-paying job, then we talk about raising those limits and adding a PLUP. I offer to review coverages with each of my clients every year. You'd be surprised how few people accept the offer. As my clients age, we discuss their home equity as part of the asset base they need to cover. I educate them on PLUP coverage and let them decide whether that is coverage they would like to have.

A recent article on the web about insurance called PLUP coverage the industry's best-kept secret. Make sure you discuss it with your agent. If you live in the state of Washington and would like to discuss your coverages with me, go to my personal website at www.kelllymeldrum.com for my contact information and call me to set up an appointment! It's a free service I am happy to offer.

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